We believe that a great sandwich has the power to make any day better. Whether you need a break from your everyday lunch routine…are looking for a meal that everyone in your group can get excited about…or are just in need of a little bit of comfort … we’re here to serve you. We craft each sandwich with care, with a smile and a thank you, to send you on your way re-energized and satisfied.

As a sandwich nation, us at Which Wich hope to answer Londoners’ cravings with offerings for every foodie from our hot signature Wicked™, to the fresh Lettuce-Wich, to veggie and vegan options and much much more. Along with lunch, we crafted a full toastie breakfast menu of English muffins, breakfast pots and fresh brewed coffee. Known for spreading and promoting a philosophy and atmosphere of fun, positivity and passionate “Vibes”. Which is a direct reflection of our founder and Chief ‘’Vibe’’ officer Jeff Sinelli, who was labelled a “Branding Phenomenon” by QSR magazine.

Best known for our creative ordering system and personalised brown ordering bags; guests are greeted upon entering and assisted in choosing which ‘Wich’ they are craving today. With a red Sharpie®, fill out your personal brown bag with one of the pre-created Premiums and Favorites like the California Chicken Club, Loaded BBQ Pork or Super Veggie wrap. Pick from over 40 toppings, or choose to have it as a Skinny, LettuceWich™ or even make it a Salad… choice is yours. Enjoy your wich with a real ice cream shake, signature fries or freshly baked chocolate chip cookies in a edgy yet magnetic environment. Guests can then relax with a cup of coffee, charge your device, check an email while your personal ‘Wich’ is prepared. No more standing along the counter picking what does and doesn’t go on your wich. We strongly stand by our Sandwichfaction Guarantee™ with our goal of the perfect ‘wich’ for you.


We don’t rest on our laurels, but we do celebrate our accomplishments. Here are just a few…


February 2018

Which Wich opens in the United Kingdom

October 2015

Which Wich expands in the Middle East with stores opening in Bahrain, Kuwait and Qatar.

December 2015

Project PB&J has given away 170,000+ PBJs to people in need.

November 2015

Vibe Club Rewards is launched nationally.

July 2015

Which Wich #350 opens.

May 2015

Which Wich wins 2015 MenuMasters Award for Healthful Innovations.

April 2015

Which Wich stores celebrate National PB&J Day by donating sandwiches to local organizations across the U.S.

January 2015

Which Wich breaks Guinness Book of World Record for most sandwiches made in an hour.

July 2014

Which Wich #300 opens.

January 2014

Project PB&J is launched to help make the world a better place, one PB&J at a time.

August 2013

Which Wich #250 opens.

March 2013

Which Wich goes global with stores opening in Dubai, Mexico and Panama.

January 2011

A pair of Which Wich fans redeem the 50th free wich card in Raleigh, North Carolina.

December 2010 announces Which Wich as the “Best Sandwich Shop in North Texas” for a second time.

October 2010

A customer in LA orders the world’s first double-meat, double-cheese, double-avocado Wicked®.

May 2010

Which Wich becomes the fastest growing restaurant chain in the U.S. and Canada according to Chain Store Guide.

April 2010

Our first airport location opens at Buffalo International Airport.

March 2010

Founder Jeff Sinelli flies to Atlanta to visit a customer who dislocated his jaw while trying to bite into a double-meat Wicked®.

January 2010

Which Wich #100 opens.

January 2010

Which Wich makes the “Best Gyros in Columbia” list in MOVE Magazine.

May 2010

The dislocated jaw story is covered by CNBC, The Huffington Post, the Atlanta Journal Constitution and makes the headlines segment onThe Tonight Show with Jay Leno.

October 2009

The CU Independent reveals Which Wich as “Boulder’s Best Hand-Picked Sandwich.”

July 2009

Urbanspoon says we’re the Best Fast Food in Albuquerque

May 2008

Which Wich #50 opens.

December 2006

Called the “Best New Sandwich Shop in Atlanta” by Atlanta magazine.

June 2005

Named the best fast casual kids’ menu in America by Restaurant Hospitality.

February 2005

The first franchised Which Wich opens in Dallas.

April 2004

Which Wich is named among “The Best Sandwiches in Dallas” by D Magazine.

December 2003

The first Which Wich opens in downtown Dallas.


Chief Vibe Officer, Jeff Sinelli

At Which Wich, our Vibes are the core of our business, so Chief Vibe Officer is our most important title. It means that Jeff is involved with making sure that the positive energy of Which Wich is inside every store. And that we’re spreading those positive Vibes across the country with every restaurant we open.

More about Jeff