Project PB&J | Which Wich London

At Which Wich, we’re committed to making the world a better place. We get to do that in a small way, every day, by providing each customer with a great sandwich and great service. But we also strive to help people outside our stores, throughout the world, through programs like Project PB&J™.

What is Project PB&J™?

Peanut butter and jelly sandwiches are the ultimate comfort food. So it’s fitting that we use them to bring comfort and food to people who need it most. Through Project PB&J™, for every one sandwich you buy, we donate two more to people in need—one locally, and another one anywhere in the world during a time of emergency (such as a natural disaster).

How You Can Help

Besides buying a Project PB&J™ WICH in one of our stores, you can also support the cause by shopping in our online store. Proceeds from the items you buy go to fund even more sandwiches for a hungry world.

For more information on Project PB&J™ visit