Texan sandwich brand Which Wich to enter Scottish market
16 Sep 2025by Jungmin Seo
The sandwich chain signed its first UK multi-unit franchise agreement in July
Texan sandwich brand Which Wich is set to make its Scottish debut in Edinburgh and Glasgow after securing new franchise partners.
In July, the sandwich chain signed its first UK multi-unit franchise agreement with Breaking Brands Management Ltd to enter the Welsh market, while also bolstering its broader nationwide footprint.
Which Wich opened its first UK site in London’s West End in 2018. In 2023, the customisable sandwich chain set its sights on opening 30 UK stores over the next three years.
Rami Awada, UK master franchisee, said: “Edinburgh and Glasgow have thriving food scenes and strong demand for innovative fast-casual concepts. Our new partners saw the potential immediately and we’re actively seeking more franchisees who recognize the power of our proven model to drive strong sales and repeat traffic.”
Which Wich was founded in Dallas in 2003 and operates nearly 230 sites in the US.
The group said it was still seeking franchise partners in select UK regions.
Which Wich’s expansion drive comes after Bristol-based Sandwich Sandwich launched its third London location on Tottenham Court Road just this week.
Photo: www.whichwich.co.uk
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